My advice to Baruch College on using new media would be creating their own wiki for its home page which should only be allowed access to its staff members. This way they can easily provide updates, and changes to any information. While allowing an easy to navigate website for college students and others. I personally liked using the wiki for my New Media class, and would not mind if Baruch allowed professors to use wiki instead of Blackboard for posting course documents, assignments, and etc. Although students submitting assignments might be a problem.
Baruch should also create accounts for social networking sites if not already. I did not find a Baruch account on youtube, and youtube is a high ranking website in terms of daily visitors, so by creating an account there and posting relevant videos about the college they can boost exposure of the Baruch college attracting new students and staff.